Product differentiation refers to the basic need to have product-related qualities that set your brand apart from the competition. Use an example marketing plan to build your marketing mix product program. Custom Search . Product differentiation and market segmentation are two distinct, important marketing strategy concepts. Product Differentiation Examples of Horizontal product differentiation: Consider a beach. Search This Site. Businesses need to continually differentiate their products from their competitors. In economics and marketing, product differentiation (or simply differentiation) is the process of distinguishing a product or service from others, to make it more attractive to a particular target market.This involves differentiating it from competitors' products as well as a firm's own products. The concept was proposed by Edward Chamberlin in his 1933 The Theory of Monopolistic Competition. This is done by firms to raise their market share […] Scribd is the world's largest social reading and publishing site. Differentiation is a key high impact teaching strategy (HITS) used by teachers to craft lessons that provide the right amount of support and challenge for every student. Product Differentiation - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. Product variation refers to any change that alters ‘the physical characteristics of a product’ or ‘the conditions under which it is sold’ like changing the colour of a toothpaste tube. Product differentiation is a critical strategic marketing process.
In each extreme of the beach, there is an ice-cream post. Tes Global Ltd is registered in England (Company No 02017289) with its registered office at 26 Red Lion Square London WC1R 4HQ. Industrial Organization-Matilde Machado Product differentiation 4 4.1. This website and its content is subject to our Terms and Conditions. Market segmentation is the breakdown of a large target audience into smaller, more homogenous groups of customers. A differentiation strategy is key to building your competitive advantage. A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Product Diffrentiation.ppt - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. Although the two posts sell exactly the same ice-creams, consumers are not indifferent between Product Differentiation strategy based on the chapter 5 ADVERTISEMENTS: In this article we will discuss about the sources and importance of product differentiation. PLC Regional Manager Shane Lockhart explains how differentiated teaching can ensure that all students can master their individual objectives and continually grow even if they aren't necessarily at the same starting level.